I was inspired to create Straight Up Keto after a two-year journey of trial and error using a Ketogenic diet to help heal my special needs daughter, Botticelli.

She is severely epileptic and after having upwards of over 100 seizures a day, and not being able to gain control through the use of medication, we were desperate to help her however we could.

Within weeks of being in a state of ketosis, she was 100% seizure-free. Bo's healing inspired me to create a line of grab and go keto foods that would take the thought out of going Keto while making it tasty and accessible.

Two of the biggest challenges that people face when going keto are not having the time to measure their food and not feeling satisfied with the food they’re eating. Straight Up Keto was born out of the need to help people take the thought out of finding clean, properly measured Keto meals, with an emphasis on taste and satiety.

Each meal is the perfect balance of healthy fats, veggies, and protein, measured in a proper ratio to keep you in a state of ketosis. The entire line is soy-free and gluten-free. Our healthy fats come from walnuts, cold-pressed extra virgin olive oil, sesame oil, and sour cream.

All of our chicken is smoked daily, and every meal is loaded with lots of fresh veggies to satisfy and sustain you throughout the day.

- Margeaux
Margeaux Zadikian
Margeaux, along with her mother, Linda, is the creative force behind SUK. An ex-professional contemporary ballet dancer from NYC, who has been studying health and nutrition for the last 25 yrs in hopes to understand further how to reach optimal performance and healing through food. It brings her joy to serve people fresh food that is reminiscent of the meals they can't or choose not to eat anymore. "When I get a call or an email from a customer thanking us for doing what we do, I'm reminded that no matter how small of a service making healthy food is, it still makes a difference."
Aram Zadikian
People often ask - "Hey! Why isn't Aram's name on the label?" Yes, he's part of the fam(Margeaux's brother, Linda's son), he simply likes to remain behind the scenes. With a background in software engineering, business consulting and strategy, Aram remains to be our silent strength, support, and guidance, as we grow our wings. He's our humble genius and official taste tester. Willing to try almost anything ;)
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